Every feature your traders know from Cloud9 (Symphony), IPC Unigy, and BT IP Trade — and a generation of features they don't have.
> A side-by-side mapping of legacy turret terminology to the equivalent (or superior) whoot. capability.
Each row maps a legacy turret feature — by the name your traders and compliance team know — to the equivalent (or superior) whoot. capability.
The Old Way
Cloud9 · IPC Unigy · BT IP Trade
One-to-many broadcast lines on dedicated leased circuits. Sales desk shouts prices to listening traders. Requires per-seat hardware and weeks of carrier provisioning.
The whoot. Way
Already shipping
Persistent, always-on broadcast rooms are the core primitive of whoot. Speak once, every listener hears you in <150ms end-to-end — globally.
The Old Way
IPC Unigy · Cloud9 · BT IP Trade
Press-to-talk to a colleague's turret with auto-answer on speaker. Requires dedicated intercom keys and a closed PBX.
The whoot. Way
Already shipping
Ad-hoc, on-demand voice rooms created in a single tap — the modern equivalent of a turret intercom call, available from desk or mobile.
The Old Way
All legacy turret vendors
Bridge multiple parties onto a single line. Often capacity-limited per circuit; mixing handled by an on-prem conference bridge.
The whoot. Way
Already shipping
Multi-party conferencing is the platform. Every room is a fully-mixed conference with talker detection, presence, and recording — no bridge to provision.
The Old Way
BT IP Trade · IPC Connexus · Cloud9
Dedicated point-to-point circuits between counterparties. £50K–£200K/seat/year. 6–12 week provisioning. Carrier lock-in.
The whoot. Way
Already shipping
Private wires — reimagined as software-defined, always-on encrypted rooms between counterparties. The same workflow your traders know, without the leased line.
The Old Way
All turret vendors (via TDM/SIP trunks)
External counterparties dial a DDI to reach a turret line. Requires SIP trunks and per-trunk carrier contracts.
The whoot. Way
Already shipping
Counterparties dial a whoot. number from any phone, anywhere — and land directly in the right voice room, fully recorded.
The Old Way
IPC · Cloud9 · BT IP Trade
Trader dials out to a counterparty number, or lifts a ring-down line that auto-dials a pre-configured number. Each line tied to dedicated hardware.
The whoot. Way
Already shipping
Pull any PSTN counterparty into a voice room with one click. Manual ring-down patterns are just a one-click outbound from any room.
The Old Way
IPC Unigy · Cloud9 · BT IP Trade
Replay the last N seconds of a turret line — the iconic 'what did he just say?' button. Tied to the turret hardware buffer.
The whoot. Way
Already shipping
Tap to replay the last 30 seconds, 2 minutes, or 10 minutes of any room — from your desk, mobile, or the dashboard.
The Old Way
NICE · Verint · Red Box (bolted on)
Separate recording vendor with a different UI, separate auth, and weeks of export turnaround for regulatory requests.
The whoot. Way
Already shipping
Recording, search, replay, and export live in the same pane of glass — built in, not bolted on. WORM storage with SHA-256 chain-of-custody.
The Old Way
NICE NTR-X · Verint · Red Box
Write-once-read-many archives required under SEC 17a-4 / FINRA 4511 / MiFID II Article 16. Usually a separate, expensive archive product.
The whoot. Way
Already shipping
Every recording is written once, hash-chained, and held in immutable storage with cryptographic verification on every retrieval.
The Old Way
IPC Unigy · BT IP Trade · Cloud9
Physical lamps on a turret indicating who is on which line. Tied to the keypad hardware layout.
The whoot. Way
Already shipping
Live presence across every room and trader — who's listening, who's talking, who's available — on every device.
The Old Way
IPC · BT IP Trade
Multiple turrets share the appearance of the same external line. Requires custom keypad programming per turret.
The whoot. Way
Already shipping
Line sharing is the same primitive as a room — invite as many traders as you want, on as many devices as you want, no keypad re-programming.
The Old Way
Cloud9 Mobile (2025, trial) · IPC Mobile (limited)
Forward a turret line to a mobile when the trader is away from the desk. Usually a stripped-down second-class experience — Cloud9 Mobile only debuted in 2025 with a limited feature set (voice calling, activity notifications, peer directory).
The whoot. Way
Already shipping
A first-class, fully-featured native trading turret in your pocket. Same rooms, same presence, same instant replay — no compromise.
The Old Way
Cloud9 (cloud-native) · IPC (partial) · BT IPT (no)
Cloud9 is genuinely WebRTC-native — the rare exception. Every other legacy vendor still leans on thick clients, Citrix, or hardware turrets; their browser surfaces (where they exist at all) cover only a slice of the desk-trader workflow.
The whoot. Way
Already shipping
Every trader voice surface is WebRTC-native. No installs, no Citrix, no VPN — works on managed laptops, contractor machines, and home setups alike.
The Old Way
Verint · NICE · Behavox (post-hoc, T+1)
Recordings shipped overnight to a third-party transcription engine. Results available next day, in a separate UI.
The whoot. Way
Already shipping
Live transcription on every room with speaker diarization, available in the same UI as the recording — searchable from the moment it's spoken.
The Old Way
Behavox · Shield · NICE Actimize · Relativity
Separate surveillance vendor ingests recordings overnight, scores against keyword/phrase lists. Alerts arrive T+1 or later.
The whoot. Way
Already shipping
Real-time keyword and phrase detection across every recorded room. Flag prohibited terms, market-abuse signals, or escalation phrases as they're spoken.
The Old Way
None at production scale
Legacy turret vendors have no live AI assistant. Pilots exist; nothing widely deployed.
The whoot. Way
Already shipping
Step into any active room and get an instant, AI-generated summary of what's been said — counterparties, instruments, prices, decisions.
The Old Way
NICE · Verint (keyword only)
Brute-force keyword search across transcripts. 'Find every call where we discussed EUR/USD forwards with Counterparty X last quarter' is effectively impossible.
The whoot. Way
Already shipping
Vector-embedding semantic search over the entire voice archive. Ask in plain English; whoot finds the conversation.
The Old Way
All — typically weeks of manual work
Regulator requests a date range and counterparty. Compliance pulls recordings from one system, transcripts from another, metadata from a third. Weeks of effort.
The whoot. Way
Already shipping
Recordings, transcripts, metadata, hash attestations, and audit trail packaged into a single regulator-ready ZIP in minutes.
The Old Way
Most legacy turret vendors
Network-perimeter trust model. SRTP keys often long-lived, with implicit trust inside the corporate LAN.
The whoot. Way
Already shipping
Every voice session uses short-lived (2-minute) ephemeral tokens. No long-lived keys, no perimeter assumption — every connection re-authenticated.
The Old Way
Effectively none
Legacy turret vendors expose almost no usable API. Customisations require professional services engagements.
The whoot. Way
Already shipping
Every room, recording, and event is exposed through a clean REST + webhook API. Build OMS/EMS integrations, custom dashboards, or compliance workflows in days.
Capability coverage across the major trader voice vendors. Based on publicly available product information.
| Capability | whoot. | Cloud9 (Symphony) | IPC Unigy | BT IP Trade |
|---|---|---|---|---|
| Cloud-native WebRTC (no thick client) | ||||
| Always-on hoot-n-holler channels | ||||
| Ephemeral peer-to-peer (intercom) channels | ||||
| PSTN dial-in / dial-out | ||||
| Native iOS app (full turret feature parity) | ||||
| Native Android app | ||||
| Built-in WORM recording + SHA-256 chain-of-custody | ||||
| Real-time transcription with diarization | ||||
| Real-time keyword/phrase compliance alerts | ||||
| LLM live call summarisation ('Catch Me Up') | ||||
| Semantic / vector search across recordings | ||||
| One-click regulatory export bundle | ||||
| Zero-trust ephemeral voice tokens (≤2 min) | ||||
| <150ms end-to-end / <20ms server-side voice latency | ||||
| Public REST + webhook API | ||||
| 90-second self-serve onboarding | ||||
| Unified Incident Management + Trader Voice |
Five capabilities the incumbents don't have at production scale — and that take months or years for them to add.
Join any live room and get an instant AI summary of what's been said. No incumbent ships this at production scale.
Plain-English search across the entire voice archive. Find conversations by meaning, not just keywords.
Compliance flags fire while the call is happening — not on a T+1 batch from a third-party surveillance vendor.
2-minute voice credentials and per-session keys. No long-lived SRTP material; no perimeter-trust assumptions.
The same platform that runs trading floor voice also powers incident response. Cross-correlate market events with comms in one place.
Recordings + transcripts + metadata + SHA-256 attestation in a single bundle. Minutes, not weeks.
Latency methodology. Marketing figures reference end-to-end (mouth-to-ear) latency under typical intra-region network conditions, measured against the ITU-T G.114 recommendation of <150msone-way for “user satisfaction not noticeably affected.” Server-side processing — first RTP packet ingress to first RTP packet egress at whoot.’s SFU — is <20ms. End-to-end latency depends on client device, codec packetization (Opus ptime=20ms), jitter-buffer depth, and last-mile network conditions; typical intra-region mouth-to-ear is 90–120ms.