Trader voice · Comparison
// legacy turret terminology, mapped to whoot.
Every feature your traders know from Cloud9 (Symphony), IPC Unigy, and BT IP Trade— and a generation of features they don't have.
Feature-parity audit
20 / 2020
Turret features mapped
0
Vendor add-ons
90s
To go live
8
Global regions
Feature mapping
Same workflow.
Better stack.
Each row maps a legacy turret feature — by the name your traders and compliance team know — to the equivalent (or superior) whoot. capability.
The old way
Hoot-n-Holler / Shout-down
Cloud9 · IPC Unigy · BT IP Trade
One-to-many broadcast lines on dedicated leased circuits. Sales desk shouts prices to listening traders. Requires per-seat hardware and weeks of carrier provisioning.
The whoot. way
Always-On Voice Rooms
Already shipping
Persistent, always-on broadcast rooms are the core primitive of whoot. Speak once, every listener hears you in <150ms end-to-end — globally.
- Zero hardware, zero carrier circuits
- Unlimited listeners per room
- One-click create — no provisioning lead time
- Every byte AES-256 + DTLS-SRTP encrypted
The old way
Intercom / Speaker-Call
IPC Unigy · Cloud9 · BT IP Trade
Press-to-talk to a colleague's turret with auto-answer on speaker. Requires dedicated intercom keys and a closed PBX.
The whoot. way
Ephemeral Peer-to-Peer Rooms
Already shipping
Ad-hoc, on-demand voice rooms created in a single tap — the modern equivalent of a turret intercom call, available from desk or mobile.
- No PBX, no closed system — pure WebRTC
- Auto-recorded for compliance
- Works on iOS & Android natively
- Disappears when the call ends — no orphaned state
The old way
Multi-Party Conferencing
All legacy turret vendors
Bridge multiple parties onto a single line. Often capacity-limited per circuit; mixing handled by an on-prem conference bridge.
The whoot. way
Multi-Line Conference Rooms
Already shipping
Multi-party conferencing is the platform. Every room is a fully-mixed conference with talker detection, presence, and recording — no bridge to provision.
- No capacity limits per room
- Real-time talker indicators + push-to-talk
- Recorded with per-speaker diarization
- Mix PSTN + WebRTC + mobile participants
The old way
Private Wires
BT IP Trade · IPC Connexus · Cloud9
Dedicated point-to-point circuits between counterparties. £50K–£200K/seat/year. 6–12 week provisioning. Carrier lock-in.
The whoot. way
Private Wires (whoot.)
Already shipping
Private wires — reimagined as software-defined, always-on encrypted rooms between counterparties. The same workflow your traders know, without the leased line.
- Live in 90 seconds, not 12 weeks
- Carrier-grade redundancy in 8 global regions
- Sub-20ms intra-region server-side forwarding (<150ms end-to-end)
- Counterparty onboarding by invite, not by procurement
The old way
Dial-In / Inbound DDI
All turret vendors (via TDM/SIP trunks)
External counterparties dial a DDI to reach a turret line. Requires SIP trunks and per-trunk carrier contracts.
The whoot. way
Dial-In
Already shipping
Counterparties dial a whoot. number from any phone, anywhere — and land directly in the right voice room, fully recorded.
- Global DIDs in 30+ jurisdictions
- PIN, allowlist, or open-access entry policies
- Recorded against the counterparty identity
- Caller-ID auto-mapped to compliance records
The old way
Dial-Out / Manual Ring-Down (MRD)
IPC · Cloud9 · BT IP Trade
Trader dials out to a counterparty number, or lifts a ring-down line that auto-dials a pre-configured number. Each line tied to dedicated hardware.
The whoot. way
Dial-Out
Already shipping
Pull any PSTN counterparty into a voice room with one click. Manual ring-down patterns are just a one-click outbound from any room.
- One click → counterparty's phone rings
- Counterparties join from a regular phone — no app
- Outbound legs recorded against the room
- Per-room calling-line presentation (CLI) controls
The old way
Instant Replay
IPC Unigy · Cloud9 · BT IP Trade
Replay the last N seconds of a turret line — the iconic 'what did he just say?' button. Tied to the turret hardware buffer.
The whoot. way
Instant Replay
Already shipping
Tap to replay the last 30 seconds, 2 minutes, or 10 minutes of any room — from your desk, mobile, or the dashboard.
- Available on every device — desk, iOS, Android
- Scrub, loop, and clip — not just play
- Replay from any historical point, not just live buffer
- Compliance-flagged when used
The old way
Compliant Replay / Recording Search
NICE · Verint · Red Box (bolted on)
Separate recording vendor with a different UI, separate auth, and weeks of export turnaround for regulatory requests.
The whoot. way
Compliant Replay
Already shipping
Recording, search, replay, and export live in the same pane of glass — built in, not bolted on. WORM storage with SHA-256 chain-of-custody.
- Same UI traders already use
- Time-range, speaker, room, and keyword filters
- Tamper-evident SHA-256 verification per recording
- MiFID II / Dodd-Frank / FCA / MAR retention built in
The old way
WORM Storage Attestation
NICE NTR-X · Verint · Red Box
Write-once-read-many archives required under SEC 17a-4 / FINRA 4511 / MiFID II Article 16. Usually a separate, expensive archive product.
The whoot. way
WORM + SHA-256 Chain of Custody
Already shipping
Every recording is written once, hash-chained, and held in immutable storage with cryptographic verification on every retrieval.
- SHA-256 hash chain — provable tamper-evidence
- Cryptographic attestation export for regulators
- No separate archive product to license
- Retention policies enforced server-side
The old way
Busy Lamp Field / Line Appearance
IPC Unigy · BT IP Trade · Cloud9
Physical lamps on a turret indicating who is on which line. Tied to the keypad hardware layout.
The whoot. way
Turret Presence
Already shipping
Live presence across every room and trader — who's listening, who's talking, who's available — on every device.
- Glanceable across the entire desk
- Includes mobile/remote presence, not just desk
- Talker-detection animations per room
- Programmable presence states (Out, DND, In-Meeting)
The old way
Cross-Connect / Line Sharing
IPC · BT IP Trade
Multiple turrets share the appearance of the same external line. Requires custom keypad programming per turret.
The whoot. way
Shared Rooms
Already shipping
Line sharing is the same primitive as a room — invite as many traders as you want, on as many devices as you want, no keypad re-programming.
- Role-based access — desks, not individual turrets
- Add or remove a trader in a single click
- Per-room record/listen/speak permissions
- Audit trail of every join/leave event
The old way
Mobile Twinning
Cloud9 Mobile (2025, trial) · IPC Mobile (limited)
Forward a turret line to a mobile when the trader is away from the desk. Usually a stripped-down second-class experience — Cloud9 Mobile only debuted in 2025 with a limited feature set (voice calling, activity notifications, peer directory).
The whoot. way
Native iOS & Android Apps
Already shipping
A first-class, fully-featured native trading turret in your pocket. Same rooms, same presence, same instant replay — no compromise.
- Native iOS turret with CallKit + VoIP push
- Full hoot, intercom, and replay from mobile
- Background room listening (battery-aware)
- Native Android client on Google Play
The old way
WebRTC / Browser Client
Cloud9 (cloud-native) · IPC (partial) · BT IPT (no)
Cloud9 is genuinely WebRTC-native — the rare exception. Every other legacy vendor still leans on thick clients, Citrix, or hardware turrets; their browser surfaces (where they exist at all) cover only a slice of the desk-trader workflow.
The whoot. way
WebRTC-Native, Browser-First
Already shipping
Every trader voice surface is WebRTC-native. No installs, no Citrix, no VPN — works on managed laptops, contractor machines, and home setups alike.
- No client install, no admin rights needed
- <150ms end-to-end latency from any modern browser
- Works through enterprise proxies (TURN/443)
- Full feature parity with native apps
The old way
Transcription Add-On
Verint · NICE · Behavox (post-hoc, T+1)
Recordings shipped overnight to a third-party transcription engine. Results available next day, in a separate UI.
The whoot. way
Real-Time Transcription
Already shipping
Live transcription on every room with speaker diarization, available in the same UI as the recording — searchable from the moment it's spoken.
- Real-time, not T+1
- Speaker diarization built in
- Multilingual support
- Indexed for instant keyword search
The old way
Voice Analytics / Compliance Surveillance
Behavox · Shield · NICE Actimize · Relativity
Separate surveillance vendor ingests recordings overnight, scores against keyword/phrase lists. Alerts arrive T+1 or later.
The whoot. way
Keyword Watchdog
Already shipping
Real-time keyword and phrase detection across every recorded room. Flag prohibited terms, market-abuse signals, or escalation phrases as they're spoken.
- Real-time alerting — not next-day
- Configurable per-desk watchlists
- Direct compliance officer escalation
- Built in — no surveillance vendor contract
The old way
LLM Live Call Assistance
None at production scale
Legacy turret vendors have no live AI assistant. Pilots exist; nothing widely deployed.
The whoot. way
Catch Me Up
Already shipping
Step into any active room and get an instant, AI-generated summary of what's been said — counterparties, instruments, prices, decisions.
- Zero ramp-up time when joining a live room
- Counterparty + instrument + sentiment extraction
- Works on historical recordings too
- No incumbent ships this at production scale
The old way
Recording Search
NICE · Verint (keyword only)
Brute-force keyword search across transcripts. 'Find every call where we discussed EUR/USD forwards with Counterparty X last quarter' is effectively impossible.
The whoot. way
AI Insights — Semantic Search
Already shipping
Vector-embedding semantic search over the entire voice archive. Ask in plain English; whoot finds the conversation.
- Plain-English queries, not keyword Boolean
- Cross-references counterparty + instrument metadata
- Surfaces conversations by meaning, not just words
- Generates regulator-ready evidence packs
The old way
Regulatory Export
All — typically weeks of manual work
Regulator requests a date range and counterparty. Compliance pulls recordings from one system, transcripts from another, metadata from a third. Weeks of effort.
The whoot. way
One-Click Regulatory Export
Already shipping
Recordings, transcripts, metadata, hash attestations, and audit trail packaged into a single regulator-ready ZIP in minutes.
- Single export covers MiFID II / Dodd-Frank / FCA / MAR
- Cryptographic chain-of-custody included
- Date / counterparty / room / keyword filters
- Repeatable and auditable export workflow
The old way
Long-Lived SRTP Keys / Perimeter Trust
Most legacy turret vendors
Network-perimeter trust model. SRTP keys often long-lived, with implicit trust inside the corporate LAN.
The whoot. way
Zero-Trust + Ephemeral Voice Tokens
Already shipping
Every voice session uses short-lived (2-minute) ephemeral tokens. No long-lived keys, no perimeter assumption — every connection re-authenticated.
- Ephemeral 2-minute voice credentials
- DTLS-SRTP with perfect forward secrecy
- Per-session keys, per-tenant isolation
- No reliance on network-perimeter trust
The old way
Programmable Turret / API
Effectively none
Legacy turret vendors expose almost no usable API. Customisations require professional services engagements.
The whoot. way
API-First Trader Voice
Already shipping
Every room, recording, and event is exposed through a clean REST + webhook API. Build OMS/EMS integrations, custom dashboards, or compliance workflows in days.
- REST + webhooks for every voice event
- Click-to-call from OMS/EMS/Bloomberg-style tickets
- Auto-tag recordings to trade IDs
- No professional services lock-in
Vendor matrix
whoot. vs
the incumbents.
Capability coverage across the major trader-voice vendors. Based on publicly available product information.
| Capability | whoot. | Cloud9 | IPC Unigy | BT IP Trade |
|---|---|---|---|---|
| Cloud-native WebRTC (no thick client) | ||||
| Always-on hoot-n-holler channels | ||||
| Ephemeral peer-to-peer (intercom) channels | ||||
| PSTN dial-in / dial-out | ||||
| Native iOS & Android apps (full turret feature parity) | ||||
| Native Android app | ||||
| Built-in WORM recording + SHA-256 chain-of-custody | ||||
| Real-time transcription with diarization | ||||
| Real-time keyword/phrase compliance alerts | ||||
| LLM live call summarisation ('Catch Me Up') | ||||
| Semantic / vector search across recordings | ||||
| One-click regulatory export bundle | ||||
| Zero-trust ephemeral voice tokens (≤2 min) | ||||
| <150ms end-to-end / <20ms server-side voice latency | ||||
| Public REST + webhook API | ||||
| 90-second self-serve onboarding | ||||
| Unified Incident Management + Trader Voice |
Latency methodology. Marketing figures reference end-to-end (mouth-to-ear) latency under typical intra-region network conditions, measured against the ITU-T G.114 recommendation of <150msone-way for “user satisfaction not noticeably affected.” Server-side processing — first RTP packet ingress to first RTP packet egress at whoot.’s SFU — is <20ms. End-to-end latency depends on client device, codec packetization (Opus ptime=20ms), jitter-buffer depth, and last-mile network conditions; typical intra-region mouth-to-ear is 90–120ms.
Beyond parity
What only whoot. ships.
Six capabilities the incumbents don't have at production scale — and that take months or years for them to add.
Catch Me Up — LLM live assist
Join any live room and get an instant AI summary of what's been said. No incumbent ships this at production scale.
AI Insights — semantic recording search
Plain-English search across the entire voice archive. Find conversations by meaning, not just keywords.
Keyword Watchdog — real-time surveillance
Compliance flags fire while the call is happening — not on a T+1 batch from a third-party surveillance vendor.
Zero-trust ephemeral voice tokens
2-minute voice credentials and per-session keys. No long-lived SRTP material; no perimeter-trust assumptions.
Unified Incident + Trader Voice
The same platform that runs trading floor voice also powers incident response. Cross-correlate market events with comms in one place.
One-click regulatory export
Recordings + transcripts + metadata + SHA-256 attestation in a single bundle. Minutes, not weeks.
Switch the desk
Every feature.
None of the hardware.
See whoot. side-by-side against your current vendor. We'll walk through every capability above, on a live room — in under 30 minutes.